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How The Wall Street Journal implemented audience personas

How The Wall Street Journal implemented audience personas

Oct 1, 2026

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3 min read

The Atlantic's Nick Thompson's AI scenarios

The Atlantic's Nick Thompson's AI scenarios

Sep 29, 2026

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4 min read

What's working in media

What's working in media

Oct 1, 2026

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2 min read

The final commoditization

The final commoditization

Sep 24, 2026

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5 min read

The connection economy barbell

The connection economy barbell

Sep 22, 2026

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5 min read

Research reports

The Audience Data Opportunity

How Media Product Leaders Are Navigating The More With Less Era

What’s Working in Audience Development?

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What's working in media

Oct 1, 2026

•

2 min read

What's working in media

How The Wall Street Journal implemented audience personas

Oct 1, 2026

•

3 min read

How The Wall Street Journal implemented audience personas

The Atlantic's Nick Thompson's AI scenarios

Sep 29, 2026

•

4 min read

The Atlantic's Nick Thompson's AI scenarios

The final commoditization

Sep 24, 2026

•

5 min read

The final commoditization

The connection economy barbell

Sep 22, 2026

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5 min read

The connection economy barbell

The mushy middle of AI adoption

Sep 15, 2026

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4 min read

The mushy middle of AI adoption

Media 2031

Sep 10, 2026

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2 min read

Playboy's next act

Sep 8, 2026

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5 min read

Playboy's next act

Media's next chapter

Sep 3, 2026

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1 min read

Media's next chapter

Media’s life after the pageview

Sep 1, 2026

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4 min read

Media’s life after the pageview