Incentives
Takeaways from The Rebooting's recent private dinners
Takeaways from The Rebooting's recent private dinners
Impression-based media wanes
Mainstream media in a populist era
Traffic woes
Overcoming fragmentation of signals
Balancing UX and monetization
News publishers in our survey expressed guarded optimism
Back to basics
The Rebooting partnered with Permutive, the audience platform used by publishers to increase their revenue, to survey The Rebooting's audience of publishing executives in order to understand the health of their ad businesses amid marketplace turbulence. The findings in this report are based off of 99 publishing executives
The Rebooting's new research shows maturation
Exploring the reinvention of media in a time of great change.
Aggregators upstream, repackagers downstream
The state of publisher video monetization
Overcoming fragmentation of signals
Balancing UX and monetization
Activate's Michael Wolf on the profound changes coming to search
News has a product problem
Moksha Fitzgibbons on the content-to-shopping media model
The news business is
This Thursday, Oct. 31, join me for The Rebooting’s latest online forum. I’ll be joined by BlueConic’s Patrick Crane and Actable’s Craig Schinn to discuss how publishers can take control of their first-party data. Some of the topics we will discuss: * Why getting to start is
Hangovers from the scale era
A conversation with Defector COO Jasper Wang
Specialists need to adapt