# The Rebooting

> Exploring the reinvention of media in a time of great change.

This file provides information about The Rebooting to help large language models understand and reference this publication's content.

## Posts
- [What's working in media](https://www.therebooting.com/p/what-s-working-in-media): Introducing our new case study project
- [How The Wall Street Journal implemented audience personas ](https://www.therebooting.com/p/how-the-wall-street-journal-implemented-audience-personas)
- [The Atlantic's Nick Thompson's AI scenarios](https://www.therebooting.com/p/the-atlantic-s-nick-thompson-s-ai-scenarios): Planning for disruption
- [The final commoditization](https://www.therebooting.com/p/the-final-commoditization): AI is the new interface
- [The connection economy barbell](https://www.therebooting.com/p/the-connection-economy-barbell): Musing about Muse
- [The mushy middle of AI adoption](https://www.therebooting.com/p/the-mushy-middle-of-ai-adoption): Win with AI-enabled efficiency or hand-crafted humanity?
- [Media 2031](https://www.therebooting.com/p/media-2031): My conversations with The Atlantic's Nick Thompson and The Guardian's Anna Bateson
- [Playboy's next act](https://www.therebooting.com/p/playboy-s-next-act): A conversation with Playboy president David Miller
- [Media's next chapter](https://www.therebooting.com/p/media-s-next-chapter): It starts with an audience focus
- [Media’s life after the pageview](https://www.therebooting.com/p/media-s-life-after-the-pageview): A conversation with Complex's Moksha Fitzgibbons
- [The Nerd Reich](https://www.therebooting.com/p/the-nerd-reich): RIP Dolly
- [The revenge of analog](https://www.therebooting.com/p/the-revenge-of-analog): A conversation with Screenvision CEO Geoff Schiller
- [A time for arguments](https://www.therebooting.com/p/a-time-for-arguments): We need to argue
- [Surviving Google Zero](https://www.therebooting.com/p/surviving-google-zero): A conversation with Famous Birthdays CEO Evan Britton
- [The bachelor lives of Croatian island guys](https://www.therebooting.com/p/the-bachelor-lives-of-croatian-island-guys): Postcard from the Balkans
- [Dead internet theory](https://www.therebooting.com/p/dead-internet-theory): The walled gardens won
- [AI & editorial trust](https://www.therebooting.com/p/ai-editorial-trust): New TRB research shows trust holding back AI adoptions
- [Content marketing 2.0](https://www.therebooting.com/p/content-marketing-2-0): No conflict, no interest
- [Manufacturing intent](https://www.therebooting.com/p/manufacturing-intent): It's back to Internet 1.0
- [The rise of practitioner media](https://www.therebooting.com/p/the-rise-of-practitioner-media): From influencers to creators to experts
- [What makes a good event](https://www.therebooting.com/p/what-makes-a-good-event): Lessons learned over 25 years and hundreds of events
- [Introducing TRB Audience Summit](https://www.therebooting.com/p/introducing-trb-audience-summit): Join us on Sept 17 in NYC
- [The AI content paradox](https://www.therebooting.com/p/the-ai-content-paradox): Giving a shit is leverage
- [Pivot to Video: The Sequel](https://www.therebooting.com/p/pivot-to-video-the-sequel): This time its different
- [AI has revived the micropayments dream](https://www.therebooting.com/p/ai-has-revived-the-micropayments-dream): Billions of agents are on the loose
- [USA Today's beef with Google](https://www.therebooting.com/p/usa-today-s-beef-with-google): CEO Mike Reed says the news company might opt out
- [The problem with Google](https://www.therebooting.com/p/the-problem-with-google): The LA public radio station holds 100 events a year
- [The paunchy middle managers of Cannes](https://www.therebooting.com/p/the-paunchy-middle-managers-of-cannes): Scenes from the carnival of capitalism
- [KCRW's success with community](https://www.therebooting.com/p/kcrw-s-success-with-community): The LA public radio station holds 100 events a year
- [News needs community models](https://www.therebooting.com/p/news-needs-community-models): Forget handwringing about trust
- [Infinite long tail](https://www.therebooting.com/p/infinite-long-tail): Abundance and its discontents
- [Scott Pelley is super annoying](https://www.therebooting.com/p/scott-pelley-is-super-annoying): But also has a point
- [Why the media misunderstands the clip economy.](https://www.therebooting.com/p/why-the-media-misunderstands-the-clip-economy): It's marketing, stupid
- [Everybody hates AI](https://www.therebooting.com/p/everybody-hates-ai): Narrative shifts
- [The new social](https://www.therebooting.com/p/the-new-social): Rachel Karten on social media's anti-social turn
- [Babel vs Jerusalem](https://www.therebooting.com/p/babel-vs-jerusalem): A time for choosing
- [The Dow Jones recipe for growth](https://www.therebooting.com/p/the-dow-jones-recipe-for-growth): A conversation with chief growth officer Scott Havens
- [The unwinding](https://www.therebooting.com/p/the-unwinding): The scale era's dénouement
- [The audience-data underpants gnome](https://www.therebooting.com/p/the-audience-data-underpants-gnome): Phase 1: Gather the audience data
- [Publishing in an AI era](https://www.therebooting.com/p/publishing-in-an-ai-era): Report from TRB Morning Salon
- [Double majoring in events](https://www.therebooting.com/p/double-majoring-in-events): Media and events are increasingly entwined
- [Mayhem in the medina](https://www.therebooting.com/p/mayhem-in-the-medina): Report from the souk
- [TV advertising, decentralized](https://www.therebooting.com/p/tv-advertising-decentralized): The digital ad system comes to the screen economy
- [The lens premium](https://www.therebooting.com/p/the-lens-premium): Brands need a distinct viewpoint
- [The Guardian's U.S. push](https://www.therebooting.com/p/the-guardian-s-u-s-push): It's now bigger than The Washington Post
- [Artists, suits, engineers](https://www.therebooting.com/p/artists-suits-engineers): The best media products are born of all three