# The Rebooting

> Exploring the reinvention of media in a time of great change.

This file provides information about The Rebooting to help large language models understand and reference this publication's content.

## Posts
- [AI has revived the micropayments dream](https://www.therebooting.com/p/ai-has-revived-the-micropayments-dream): Billions of agents are on the loose
- [USA Today's beef with Google](https://www.therebooting.com/p/usa-today-s-beef-with-google): CEO Mike Reed says the news company might opt out
- [The problem with Google](https://www.therebooting.com/p/the-problem-with-google): The LA public radio station holds 100 events a year
- [The paunchy middle managers of Cannes](https://www.therebooting.com/p/the-paunchy-middle-managers-of-cannes): Scenes from the carnival of capitalism
- [KCRW's success with community](https://www.therebooting.com/p/kcrw-s-success-with-community): The LA public radio station holds 100 events a year
- [News needs community models](https://www.therebooting.com/p/news-needs-community-models): Forget handwringing about trust
- [Infinite long tail](https://www.therebooting.com/p/infinite-long-tail): Abundance and its discontents
- [Scott Pelley is super annoying](https://www.therebooting.com/p/scott-pelley-is-super-annoying): But also has a point
- [Why the media misunderstands the clip economy.](https://www.therebooting.com/p/why-the-media-misunderstands-the-clip-economy): It's marketing, stupid
- [Everybody hates AI](https://www.therebooting.com/p/everybody-hates-ai): Narrative shifts
- [The new social](https://www.therebooting.com/p/the-new-social): Rachel Karten on social media's anti-social turn
- [Babel vs Jerusalem](https://www.therebooting.com/p/babel-vs-jerusalem): A time for choosing
- [The Dow Jones recipe for growth](https://www.therebooting.com/p/the-dow-jones-recipe-for-growth): A conversation with chief growth officer Scott Havens
- [The unwinding](https://www.therebooting.com/p/the-unwinding): The scale era's dénouement
- [The audience-data underpants gnome](https://www.therebooting.com/p/the-audience-data-underpants-gnome): Phase 1: Gather the audience data
- [Publishing in an AI era](https://www.therebooting.com/p/publishing-in-an-ai-era): Report from TRB Morning Salon
- [Double majoring in events](https://www.therebooting.com/p/double-majoring-in-events): Media and events are increasingly entwined
- [Mayhem in the medina](https://www.therebooting.com/p/mayhem-in-the-medina): Report from the souk
- [TV advertising, decentralized](https://www.therebooting.com/p/tv-advertising-decentralized): The digital ad system comes to the screen economy
- [The lens premium](https://www.therebooting.com/p/the-lens-premium): Brands need a distinct viewpoint
- [The Guardian's U.S. push](https://www.therebooting.com/p/the-guardian-s-u-s-push): It's now bigger than The Washington Post
- [Artists, suits, engineers](https://www.therebooting.com/p/artists-suits-engineers): The best media products are born of all three
- [Journalism vs capitalism](https://www.therebooting.com/p/journalism-vs-capitalism): Or maybe it's capitalism vs journalism
- [What’s working in audience strategies](https://www.therebooting.com/p/what-s-working-in-audience-strategies): The pivot to engagement
- [Morning Brew's direct thesis](https://www.therebooting.com/p/morning-brew-s-direct-thesis): Morning Brew CEO Robert Dippell on the great publishing divide
- [New Media energy](https://www.therebooting.com/p/new-media-energy): Conversations with FeedMe’s Emily Sundberg and Axios’s Allison Murphy
- [So many events](https://www.therebooting.com/p/so-many-events): Possible's Christian Muche on standing out
- [The Puck model comes to food](https://www.therebooting.com/p/the-puck-model-comes-to-food): Caper's Max Tcheyan on the business of food as elite taste signifier
- [Barking at the moon](https://www.therebooting.com/p/barking-at-the-moon): AI's got more than a brand problem
- [Reinvigorating the Philadelphia Inquirer](https://www.therebooting.com/p/reinvigorating-the-philadelphia-inquirer): CEO Lisa Hughes on expanding into the suburbs
- [Email as infrastructure](https://www.therebooting.com/p/email-as-infrastructure): More than a channel
- [Media as a feature ](https://www.therebooting.com/p/media-as-a-feature): Outside's Robin Thurston's media-as-flywheel strategy
- [Fandoms, not randoms](https://www.therebooting.com/p/fandoms-not-randoms): The road to durable revenue strategies
- [The case for The Cut for Men](https://www.therebooting.com/p/the-case-for-the-cut-for-men): Is there a market in the middle ground?
- [Insights: Durable revenue strategies](https://www.therebooting.com/p/durable-revenue-strategies): Fandoms, not randoms
- [Journalism's product problem](https://www.therebooting.com/p/journalism-s-product-problem): Dmitry Shishkin on news as utility
- [Google wants search to die](https://www.therebooting.com/p/google-wants-search-to-die): A conversation with Taboola CEO Adam Singolda
- [No crying in the content casino](https://www.therebooting.com/p/no-crying-in-the-content-casino): From industrial logic to platform logic
- [Mogging mainstream media](https://www.therebooting.com/p/mogging-mainstream-media): Finding meaning in Clavicular
- [Optionality](https://www.therebooting.com/p/optionality): A conversation with Food Fix's Helena Bottemiller Evich
- [What's working?](https://www.therebooting.com/p/what-s-working): Signs of sustainability
- [The portal's comeback](https://www.therebooting.com/p/the-portal-s-comeback): A conversation with Yahoo’s Kat Downs Mulder
- [Pattern matching](https://www.therebooting.com/p/pattern-matching): Finding signal in noise
- [Bezos' choice](https://www.therebooting.com/p/bezos-choice): Archetypes of media CEOs
- [Blame Bezos](https://www.therebooting.com/p/blame-bezos): What a disaster
- [Content and community](https://www.therebooting.com/p/content-and-community): Recurrent's Andrew Perlman on events
- [The connection economy](https://www.therebooting.com/p/the-connection-economy): Après pageviews