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"The scale era of digital publishing is clearly winding down, and the winners aren’t those who most expected. Instead, the best bets were in mastering SEO vs social distribution." I'd love to see you unpack this idea a bit more, particularly in light of AI's TBD impact on search moving forward. FWIW, I wholeheartedly agree, but I wonder if the ground is about to shift again, and if so, in which direction? I suspect the other frequently underrated pillar will become even more important again: email.

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