The Rebooting
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Building brands in a creator era

Building brands in a creator era

Easy on paper, hard in reality

13 Aug 2024
A refocused Axios

A refocused Axios

Plus: monopolies and memes

lock-1 08 Aug 2024
Mass brands without mass media

Mass brands without mass media

The fragmentation of media is a problem for mass brands

06 Aug 2024
The future of search

The future of search

Welcome to August. For the past month, I have been taunted by an out-of-office message by a lucky Danish reader who has been off for all of July for "ferie." Welcome back, Jan. This is real aspiration. Today, I wrote about the future of search based off a

01 Aug 2024

The cautionary tale of Nike

Dance with the one you brung

lock-1 30 Jul 2024
The dark side of performance

The dark side of performance

There's an incentives issue

25 Jul 2024
Twilight of the hegemon

Twilight of the hegemon

Maybe those in charge don't know what they're doing

23 Jul 2024

Packaged media vs networked media

The network is the media

lock-1 18 Jul 2024
Bloomberg Media's approach to product

Bloomberg Media's approach to product

“Knowing your users is going to become more critical."

16 Jul 2024
Back to basics

Back to basics

The Rebooting and WordPress VIP partnered to understand the state of product at publishers

11 Jul 2024
The end of nostalgia

The end of nostalgia

NYC is getting trash cans

09 Jul 2024
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The Rebooting
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The Rebooting

Exploring the reinvention of media in a time of great change.