Media's uncanny valley

Artifice is losing

Ecosystems

The media ecosystem is complex, interdependent and threatened

From CPM to CPA to LTV

The Sporting News CEO Rich Routman on the power of affiliate

The publisher doom loop

"Ads are so desperate because you have to get your yield up so much that it destroys the experience.”

The messy middle of video

Publishers see big opportunities, yet often fail to capture them

RIP traffic

Bustle moves on from scale

Scenes from the rebundling

ESPN's predicament is an HBR case study

Sequencing

The days of owning the waterfront are over

When data misleads

Following the data isn't always the answer

Puck's subs + ads formula

Jon Kelly on direct advertising

Editorial scorecards

Not everything fits in a spreadsheet

The long run

You gotta put in the miles and other lessons from running Comrades