Sequencing

The days of owning the waterfront are over

When data misleads

Following the data isn't always the answer

Puck's subs + ads formula

Jon Kelly on direct advertising

Editorial scorecards

Not everything fits in a spreadsheet

The long run

You gotta put in the miles and other lessons from running Comrades

The independent path

Opting out of the default

The next wave of B2B media

Practitioner media is coming

Media is still a hard business

The search for shortcuts is a fool’s errand

Publisher-creator partnerships

Literally Media's in business with a TikTok lumberjack

More with less

Time to get lean.

Hollywood's doom loop

Parquor's Andrew Rosen on the painful shift from a wholesale to retail model

The pivot to events

Fragment yourself into niches and do things platforms can’t.