How Famous Birthdays built a data business from celebrity searches
The IMDB of the creator class cashes in on internal search data
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The Mayo Game
Running a sustainable publishing business should not mean optimizing to what you can get away with
Digital advertising's data reset
Audigent's Jake Abraham on why many publishers stand to benefit from the demise of the third-party cookie
Primary-engagement media
Smaller numbers need to be normalized
Jake Sherman on Punchbowl’s $10m first year
“We felt like we had the playbook, so to speak.”
The return to scarcity
Value beats volume
The Grid’s “fuller-picture” approach to news
CRO Brad Bosserman discusses Grid’s journalism-led differentiation
The rich niche
Publishing is thriving so long as you cater to the affluent
How Protocol applies the Politico model to tech
Bennett Richardson breaks down how Protocol differentiates in a crowded tech media market
The Roaring 20s of digital publishing
We're entering a long-overdue cycle of media innovation
Troy Young on publishing's pivot to individuals
The ex-Hearst exec sees "a new class of media, anchored in individuals, expert led.”
Web3 and its discontents
The trough of disillusionment is inevitable