How Business of Home found a valuable niche

"There has to be a community to support what you’re doing"

SKU media vs brand bundles

Unit economics publishing is a short term approach

Introducing The Rebooting Show

The debut episode features FOS CEO Adam White

Why design matters

Show your audience you give a shit

Running plays isn’t having a playbook

Getting from strategy to execution

Creator-led media businesses

The future of media might be smaller but it’s likely more meaningful.

The dangers of morality plays 

Critical thinking is in short supply in good vs evil narratives

A year of The Rebooting and what’s next

Moving from personal project to MVP to Main Thing

‘Grab ‘em by the pageviews’: Growth hacking to nowhere

Distribution gets you only so far

The media business has a bigger Ozy problem

Bullshit has long been a feature, not a bug

Rethinking growth

Looking only at numbers to chart progress is a mistake

The creator economy’s infrastructure problem

The unbundling of media needs a new cost structure