Advice for building a media brand
There's no one way, but some principles apply to most
Since October, I’ve spoken to lots of people building media brands, all at various stages. The most interesting conversations are with those in the earliest stages, whether that’s a newsletter or a full-blown new publication in a hot area.
I believe that new media brands will emerge from this plague year, some solo creators, others fronting commerce business or as part of smaller collectives. Every model is different, but some of the lessons from the early days apply.
