Media's not dying, it's changing
Plus: Why did Google come to dominate ad tech?
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
What B2C can learn from B2B
Plus: Google on trial
Founder mode (media's version)
Thanks for the various pizza recommendations. I’m going to be contrarian and say I had better pizza in Palermo than in Naples. As a side note, Palermo is an underrated place to visit and Italy might be far behind the U.S. in GDP per capita but is far
Time is time
Recalbrating for a zero marginal-cost world
The vibe shift to normal
The recalibration is underway
News in the information space
Why packaged media is losing ground to individuals.
From CPM to CPS
Publishers need to master the basics of affiliate
A refocused Axios
Plus: monopolies and memes
Mass brands without mass media
With Google yet again going back to the drawing board on the fate of the third-party cookie, I’m interested in understanding how publishers are approaching the identity puzzle. Please take this four-question survey. Today's newsletter: * The end of mass media means challenges for mass brands * A conversation
The future of search
Welcome to August. For the past month, I have been taunted by an out-of-office message by a lucky Danish reader who has been off for all of July for "ferie." Welcome back, Jan. This is real aspiration. Today, I wrote about the future of search based off a
The cautionary tale of Nike
Dance with the one you brung
The dark side of performance
There's an incentives issue
Twilight of the hegemon
Maybe those in charge don't know what they're doing
Packaged media vs networked media
The network is the media
Bloomberg Media's approach to product
“Knowing your users is going to become more critical."
Back to basics
The Rebooting and WordPress VIP partnered to understand the state of product at publishers