Personalization
The "person" bit is too often missing
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
The Dotdash playbook
Neil Vogel's mantra: Best content, fastest sites, fewest ads
Cannes rules
Treat Cannes seriously, just don't take it literally
Slow news
Tortoise Media is betting on less is more
Humanistic media
Algorithms reward conformity; humans are different by default.
The Barstool playbook
Deirdre Lester sees Outsider as a brand celebrating "the American lifestyle"
Why events still matter
Convening people remains a good test of a brand
Time’s Web3 bet
Keith Grossman is content to wait out the crypto winter
Jobs to be done
Products need to be focused on solving particular problems
Morning Brew's creator focus
CEO Austin Rief sees opportunity to build new brands around personalities
Volatility and vulnerability
Economic downturns affect everyone, but some more than others
The pivot to privacy
Permutive's Joe Root sees digital advertising becoming less adversarial