The problem with email
Newsletters have a lot of looming disadvantages
The summer is in full swing, which in Miami means constant rain that breaks up the stifling heat and humidity. I’m off to Europe for a couple weeks this weekend, so next week’s edition will come from Belgrade. This week, I’m working out something that’s been nagging at me for a long time: Email. The pivot to email newsletters is both exciting and baffling, since most people dislike email. Also a quick note: If you’re interested in reaching people building sustainable media businesses, check out the sponsorship sales kit. Also, if you’re not already subscribed, please do.
The problem with email
Digital media has pivoted so many times it eventually ends up where it started. Back in April, I wrote about how it’s not yet time to retire the website as the home of publishers, even those that began as email newsletters. Email continues to be the rage lately with publishers, offering an antidote to the recent travails of digital media.
