The Rebooting

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Ad targeting in transition
Listen now (46 mins) | The old ways are going out of favor, Permutive’s Joe Root says
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Brian Morrissey
Media's uncanny valley
Artifice is losing
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Brian Morrissey
Ecosystems
The media ecosystem is complex, interdependent and threatened
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Brian Morrissey
2
From CPM to CPA to LTV
The Sporting News CEO Rich Routman on the power of affiliate
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3
The publisher doom loop
"Ads are so desperate because you have to get your yield up so much that it destroys the experience.”
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Brian Morrissey
The messy middle of video
Publishers see big opportunities, yet often fail to capture them
RIP traffic
Bustle moves on from scale
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2
Scenes from the rebundling
ESPN's predicament is an HBR case study
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2
Sequencing
The days of owning the waterfront are over
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3
When data misleads
Following the data isn't always the answer
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Puck's subs + ads formula
Jon Kelly on direct advertising
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1
August 2023
Editorial scorecards
Not everything fits in a spreadsheet
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3
© 2023 Brian Morrissey
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