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Ad targeting in transition
Listen now (46 mins) | The old ways are going out of favor, Permutive’s Joe Root says
Sep 26
•
Brian Morrissey
7
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Ad targeting in transition
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Media's uncanny valley
Artifice is losing
Sep 25
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Brian Morrissey
11
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Media's uncanny valley
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Ecosystems
The media ecosystem is complex, interdependent and threatened
Sep 21
•
Brian Morrissey
12
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Ecosystems
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From CPM to CPA to LTV
The Sporting News CEO Rich Routman on the power of affiliate
Sep 19
•
Brian Morrissey
11
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From CPM to CPA to LTV
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The publisher doom loop
"Ads are so desperate because you have to get your yield up so much that it destroys the experience.”
Sep 18
•
Brian Morrissey
21
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The publisher doom loop
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The messy middle of video
Publishers see big opportunities, yet often fail to capture them
Sep 14
15
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The messy middle of video
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RIP traffic
Bustle moves on from scale
Sep 12
•
Brian Morrissey
32
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RIP traffic
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Scenes from the rebundling
ESPN's predicament is an HBR case study
Sep 11
•
Brian Morrissey
14
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Scenes from the rebundling
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Sequencing
The days of owning the waterfront are over
Sep 7
•
Brian Morrissey
21
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Sequencing
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When data misleads
Following the data isn't always the answer
Sep 6
•
Brian Morrissey
14
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When data misleads
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Puck's subs + ads formula
Jon Kelly on direct advertising
Sep 5
•
Brian Morrissey
16
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Puck's subs + ads formula
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August 2023
Editorial scorecards
Not everything fits in a spreadsheet
Aug 24
•
Brian Morrissey
25
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Editorial scorecards
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