Logo
The Rebooting
Search
Sign In
Subscribe
Newsletter
Podcast
Logo
The Rebooting
Oliver Buchannon
Brian Morrissey

Pivot to Video: The Sequel

Jul 14, 2026

•

5 min read

Pivot to Video: The Sequel

This time its different

AI has revived the micropayments dream

Jul 9, 2026

•

5 min read

AI has revived the micropayments dream

Billions of agents are on the loose

USA Today's beef with Google

Jul 7, 2026

•

7 min read

USA Today's beef with Google

CEO Mike Reed says the news company might opt out

The problem with Google

Jun 30, 2026

•

4 min read

The problem with Google

The LA public radio station holds 100 events a year

The paunchy middle managers of Cannes

Jun 25, 2026

•

8 min read

The paunchy middle managers of Cannes

Scenes from the carnival of capitalism

KCRW's success with community

Jun 19, 2026

•

6 min read

KCRW's success with community

The LA public radio station holds 100 events a year

News needs community models

Jun 16, 2026

•

6 min read

News needs community models

Forget handwringing about trust

Infinite long tail

Jun 11, 2026

•

4 min read

Infinite long tail

Abundance and its discontents

Scott Pelley is super annoying

Jun 9, 2026

•

5 min read

Scott Pelley is super annoying

But also has a point

Everybody hates AI

Jun 4, 2026

•

4 min read

Everybody hates AI

Narrative shifts

The new social

Jun 2, 2026

•

4 min read

The new social

Rachel Karten on social media's anti-social turn

Babel vs Jerusalem

May 28, 2026

•

3 min read

Babel vs Jerusalem

A time for choosing

The Dow Jones recipe for growth

May 26, 2026

•

5 min read

The Dow Jones recipe for growth

A conversation with chief growth officer Scott Havens

The unwinding

May 21, 2026

•

4 min read

The unwinding

The scale era's dénouement

The audience-data underpants gnome

May 19, 2026

•

4 min read

The audience-data underpants gnome

Phase 1: Gather the audience data

Publishing in an AI era

May 15, 2026

•

3 min read

Publishing in an AI era

Report from TRB Morning Salon

Double majoring in events

May 12, 2026

•

6 min read

Double majoring in events

Media and events are increasingly entwined

Mayhem in the medina

May 7, 2026

•

2 min read

Mayhem in the medina

Report from the souk

TV advertising, decentralized

May 5, 2026

•

4 min read

TV advertising, decentralized

The digital ad system comes to the screen economy

The lens premium

Apr 30, 2026

•

5 min read

The lens premium

Brands need a distinct viewpoint

The Guardian's U.S. push

Apr 28, 2026

•

4 min read

The Guardian's U.S. push

It's now bigger than The Washington Post

Artists, suits, engineers

Apr 23, 2026

•

5 min read

Artists, suits, engineers

The best media products are born of all three

Journalism vs capitalism

Apr 21, 2026

•

6 min read

Journalism vs capitalism

Or maybe it's capitalism vs journalism

What’s working in audience strategies

Apr 16, 2026

•

4 min read

What’s working in audience strategies

The pivot to engagement

Morning Brew's direct thesis

Apr 14, 2026

•

6 min read

Morning Brew's direct thesis

Morning Brew CEO Robert Dippell on the great publishing divide

Load more

The Rebooting

Exploring the reinvention of media in a time of great change.

© 2026 The Rebooting.
beehiivPowered by beehiiv