Everyone wants to be a publisher
Content is more valued than ever
Earlier this week, I had a panel prep call that discussed the situation for publishers in the aftermath of the many changes to how digital ads are targeted, and optimism was hard to find. Perhaps it’s life in Miami, but I have found myself more optimistic about publishing coming out of the pandemic than heading into it.
Yes, there are still many challenges to overcome, but I can’t recall a time when content creation was seen so broadly as very valuable. For all the fights over unionization, the fate of digital identifiers, and a Trump slump in news, many hopeful signs abound that publishing, if not yet the publishing business, is having something of a moment.
