WHAT’S WORKING / FRONT OFFICE SPORTS
Zero to $4 million
How Front Office Sports built an events business that draws consumer brands
OVERVIEW
COMPANY
Front Office Sports
THE CHALLENGE
Standing out on a crowded events circuit and an even more crowded sports calendar
THE CHANGE
An invite-only Hamptons gathering built as an experience, with its venue locked in for multiple years
THE TAKEAWAY
Know what each event is for, and expect events to test whether your brand matters
Events are the engine that drive B2B media, as reflected in the fact that events account for about 50% of Adweek’s revenue and about 35% of Skift’s business. B2B media also pulls from an established ecosystem that has operated in this way for decades – no company is asked to break the wheel to draw in sponsors for their events.
The prospect of getting consumer brands such as McDonald’s or Nike to sponsor events, however, is a different proposition.
- The full library of What’s Working case studies, including The Wall Street Journal, The Daily Beast, People Inc and The Atlantic
- Invitations to What’s Working events and TRB Mixers
- Discounted access to our summits