WHAT’S WORKING / PEOPLE INC.
Block all bots
How People Inc is establishing AI leverage
OVERVIEW
COMPANY
People Inc.
THE CHALLENGE
AI companies scraping content without permission or payment
THE CHANGE
Block every bot unless it is permissioned
THE TAKEAWAY
Leverage is what brings AI companies to the table
Last June, People Inc CEO Neil Vogel said on The Rebooting Show that the key to striking fair deals with AI companies is for publishers to establish leverage. “Our current default setting is we block every single bot unless we permission it, obviously except Google,” he said. “The minute we blocked everybody, like literally to the minute, the phone started to ring, like within 30 days.”
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