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The Rebooting
Autonomy

Jan 22, 2026

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8 min read

Autonomy

Rebundling is hard

Ads always win

Jan 20, 2026

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9 min read

Ads always win

OpenAI bows to internet economics

The N of one

Jan 16, 2026

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8 min read

The N of one

The economics of Mostly Metrics

Brian Morrissey
Brian Morrissey
Semafor's post-scale media formula

Jan 13, 2026

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9 min read

Semafor's post-scale media formula

"We're not in the business of delivering eyeballs"

Agentic advertising is coming (sometime)

Jan 8, 2026

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6 min read

Agentic advertising is coming (sometime)

Ad tech's newest Holy Grail

Brian Morrissey
Brian Morrissey
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The Rebooting

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