Widening the aperture
Starting niche is smart, but the challenge for publishers is how (and when) to go broader
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Bait and switch
Too many publishers are relying on "sleeper" subscribers
The best media business model
Publishers need to align their business models with their product mission
Less is more
The state of publishing is surprisingly good
The unbundling of publishing (part 2)
The archetypes of sustainable media businesses
The unbundling of publishing (1/x)
Substack and unionization are a sign of what's to come
The rise of news products
They look like journalism, but they're not
Don't kill the website (again)
Newsletters are great, but websites still makes the most sense as a publishing hub
Advice for building a media brand
There's no one way, but some principles apply to most
Getting out of your comfort zone
Brands need to expand beyond what they're best at doing
Ads are still a great business model
Not Boring is a one-person media brand on track to be a $1 million revenue business in just 2.5 years.
The best brands are at intersections
Focus is key, but so too if finding different avenues that meet